Jason Boucher
Director of Social MarketingCookson Communications
As a strategy-first social and digital marketer, I bring 10+ years of experience helping brands connect with audiences through campaigns that inspire action. Currently serving as Director of Social Marketing at Cookson Communications, I lead efforts that blend client goals, creative storytelling, and data-driven insights to deliver measurable results.
I thrive at the intersection of strategy and execution, building smart, multi-channel campaigns across paid media, organic social, and integrated marketing.
Before joining the agency world, I spent over a decade creating and shaping the University of New Hampshire’s social media presence. There, I grew and engaged a vibrant community, elevated the university’s brand, and pioneered storytelling approaches that continue to influence higher education marketing.