Krista Boniface
Senior Social Media StrategistUniversity of Toronto
Krista Boniface is a Senior Social Media Strategist overseeing the central social media presence for Canada’s top university, the University of Toronto at @UofT. She has over a decade of marketing communications experience in higher education, non-profits, and start-up environments. Krista has created strategy, social media activations, video, and web content for the central U of T communications team, the University of Waterloo, Wilfrid Laurier University, the Canadian Screen Awards, Toronto International Film Festival, as well as a Canada 150 Signature Project for Canada’s sesquicentennial. At the University of Toronto, Krista loves interacting with brilliant students, the endless possibilities of social engagement, and making a real impact on the U of T community's experience. Talk to her about social media strategy, creating an authentic story on social media, or how to avoid burnout when you’re at the helm of social channels.