Morgan Campbell

Associate Director of Marketing
Mitch Daniels School of Business, Purdue University

Morgan Campbell is the Associate Director of Marketing at Purdue University’s Daniels School of Business, where she leads undergraduate marketing and enrollment strategy. With a focus on digital engagement, brand storytelling, and student-centered content, she collaborates closely with creative and admissions teams to bring the Daniels School’s mission to life across platforms.

Morgan has spent her career in higher education marketing, with extensive experience in social media strategy, content creation, and community building. She has developed institutional toolkits, launched influencer programs, and led digital campaigns that drive real connection and measurable growth. Her work is rooted in empathy, authenticity, and a belief in the power of stories to foster a sense of belonging.

 A proud graduate of IUPUI (now IU Indy), Morgan is passionate about helping students feel seen and supported from their first interaction with a brand to their first day on campus. Outside of work, you can find her rewatching her favorite sitcoms, singing loudly at live concerts, or catching up on true crime podcasts.

Morgan Campbell’s Session

1:30 p.m.–2:15 p.m. PT — Monday, October 20, 2025

From Fragmented to Focused: Aligning Strategy, Voice, and Identity Across Every Touchpoint

Over the past three years, Purdue University’s business school has undergone a complete rebrand, including a new name, identity, and strategic focus. But rolling out a new brand across dozens of student organizations, departments, and internal teams brought an unexpected challenge. How do you ensure consistency when so many people are creating content on your behalf?

In this session, Morgan will share how she navigated that challenge at the Mitch Daniels School of Business. She’ll walk through how they addressed inconsistent visuals, outdated assets, and fragmented messaging across student and departmental accounts. She’ll also share the hands-on workshop and resource materials she created to help student organizations and campus partners align with the school and university brand. Attendees are welcome to adapt these materials for their own institutions.

Attendees will learn how to:

  • Run a brand consistency audit and identify common issues across campus content
  • Lead a branding workshop that empowers student organizations and teams to stay on brand
  • Provide usable tools like templates, checklists, and content examples
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