Becca Kaplan

1:30 p.m.–2:15 p.m. PT — Tuesday, October 21, 2025

Panel: How Higher Ed Institutions Thrive Amid Social Media & Platform Changes in the Face of Uncertainty

Social media is in a constant state of flux—algorithms shift, platforms rise and fall, and features disappear overnight. For social media managers and content creators in higher ed, this ever-changing landscape presents both a challenge and an opportunity: how do we stay agile without losing sight of our purpose?

This panel brings together marketers to discuss the realities of navigating platform changes, evolving user behaviors, and growing uncertainty, while continuing to engage their communities and meet institutional goals. Learn how to adapt your strategy, follow your audience wherever they go, and lead with purpose even when the platforms themselves are unpredictable.

Panelists will share insights on:

• Staying grounded in your institution’s voice and mission, regardless of the platform
  
  
• Monitoring trends and changes without chasing every shiny object
  
  
• Making smart decisions about when to pivot, pause, or sunset a platform
  
  
• Building resilient content strategies that can flex across multiple channels
  
  
• Following your audience with intention—meeting students, alumni, and parents where they are
  
  
• Developing workflows that leave room for experimentation and agility