Shuchita Poddar’s Session
Ever feel like your social media metrics are a mystery? Let’s turn those numbers into your secret weapon. Whether you're just starting out or trying to make sense of those confusing analytics, this session will show you exactly how to track, decode, and use data to level up your content strategy. No data science degree required.
Let’s be real: social media data can feel overwhelming, especially if you're not a numbers person or working solo. But knowing how to track and understand your content’s performance is key to leveling up your strategy. This session breaks down how to get started with social media analytics—no fancy tools or full-time data team required. We’ll walk through what to track, how to make sense of it, and how to actually use that info to make your content better.
We’ll also get into how algorithm changes can totally mess with your metrics (because yep, that is why your reach tanked last month) and how to adjust your strategy without panicking. If you've ever looked at your analytics and thought, “cool...but what does this mean?”, this session is for you.
You'll walk away with:
- A step-by-step guide to collecting data (from scratch, without stress)
- The social metrics that actually matter
- How to turn numbers into insights that shape your content strategy
- Free tools and templates to make your life easier
- Real-life wins (and lessons) from Iowa’s social media journey
- Tips for handling algorithm changes without losing your mind (or your engagement)
