Sonali Karmarkar

Sonali Karmarkar is the Head of Content and Community for YouTube Shopping, where she leads the YouTube Shopping community programming to create an inspired, educated, and creatively developed Shopping Creator Community. Previously, Sonali built and scaled the YouTube Shorts Creator Community from the ground up when Shorts launched on YouTube, where her team nurtured, inspired, and connected Shorts rising stars at scale. Passionate about community building and elevating underrepresented voices, during her time at YouTube, Sonali has launched the #WomenofYouTube Mentorship Program, brought creators together with musical artists like Meghan Trainor and Olivia Rodrigo around Shorts trends, and has led activations at cultural moments like VidCon, Coachella, and New York Fashion Week. Sonali comes from 10+ years of experience in marketing, advertising and brand building, with a passion for small businesses and helping creators turn their creativity into careers. Outside of YouTube, Sonali is the Founder and CEO of Soieli, a hand-painted hair accessories brand that has been featured in British Vogue, Forbes, NBC, and more.