Steven Ziemba

Social Media Marketing Manager
Midwestern University
Steve Ziemba, the Social Media Marketing Manager at Midwestern University in Downers Grove, Illinois, is a seasoned professional in social media, advertising, and content marketing. His career began in 2008 with the Word of Mouth Marketing Association, and he has worked with various B2B, B2C, and DTC clients on both the client and agency sides.
 
Steve's expertise extends beyond his professional roles, as he has also shared his knowledge by teaching social media and influencer marketing courses at Roosevelt University in Chicago. His leadership and initiative were instrumental in the successful launch of the Social Media Certificate Program at the College of DuPage.

Steven Ziemba’s Sessions

8:45 a.m.–9:45 p.m. PT — Tuesday, October 21, 2025

Speaker-Led Roundtable Discussion

How to Collaborate with Staff and Faculty Not Familiar with Social Media

Speakers will discuss overcoming barriers in collaborating with staff and faculty unfamiliar with social media, including providing approachable training, clear guidelines, and easy-to-use tools that meet faculty and staff where they are. Building relationships, sharing success stories, and empowering internal champions can help foster trust and collaboration across departments. This is an "Ask Me Anything" style session; you dictate the panel's content in real time! Bring all your burning questions related to the topic and get answers from unique perspectives. 

How to Amplify a Major Marketing Moment: Lessons from Midwestern University's College Tour Campaign

Midwestern University is in an especially precarious position as the enrollment cliff looms, a topic of constant conversation in higher education circles. As a university specializing in healthcare education, the funnel of prospective students is narrower than most traditional undergrad institutions. In an attempt to shed its "best kept secret" in healthcare education moniker, in 2024, Midwestern University partnered with The College Tour to appear in Season 12 of the Amazon Prime hit series. Our objective in partnering with The College Tour series was to reach new audiences, increase awareness of our campuses and programs, and grow interest among prospective students and their parents.

Discover how Midwestern University's innovative social media and content marketing strategies generated excitement and anticipation for its feature on season 12 of Amazon Prime's "The College Tour." By employing a combination of offline and online strategies, the university created over 100 pieces of social media content, resulting in over 100,000 organic impressions and 8,000 engagement actions before its season 12-episode debut. Learn how Midwestern University maintained excitement for the episode through strategic content produced before, during, and after the episode's fall premiere on Amazon Prime.

Takeaways:

  • Learn how to build a comprehensive content calendar that maximizes a single content asset across multiple social platforms
  • Discover practical tactics for maintaining audience momentum before, during, and after a major campus campaign
  • Explore our measurement framework that tied social engagement to prospective student actions
  • Gain actionable templates for cross-departmental collaboration that ensure consistent messaging while minimizing resource strain
  • See real examples of how we repurposed premium video content into multiple formats optimized for each social channel's unique algorithm
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