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This panel will explore how higher ed social media professionals translate data into high-impact reports that inform strategy, showcase value, and drive institutional goals forward.
You'll hear how panelists craft compelling, executive-ready reports tailored for leadership. Learn how to determine the right level of detail, structure meaningful narratives around your analytics, and use tools like AI, automation, and data visualization to elevate your reporting.
Panelists will share real examples of their own reports, along with tips on:
- Scaling in-depth analytics into a 1-2 page summary of actionable insights
- Structuring reports that resonate when you’re not in the room to present them
- Getting your reports in front of decision-makers
- Creating visuals that simplify complex data and engage non-technical audiences
Whether you’re building your first leadership report or looking to refine your approach, this session will give you new strategies, templates, and tools to make your data impossible to ignore.
Andy Murphy
Associate Director of Marketing
Siena College
Elissa Fontenot
Executive Director of Digital Marketing
Texas State University (TXST)
Izabela Bos, MSBA
Social Media Manager
University of Miami Health System | Miller School of Medicine