The Engagement Blueprint: How to Build and Grow Thriving Communities on Social Media

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Creating meaningful connections on social media goes far beyond likes and shares—it’s about building a community that’s engaged, informed, and invested in your institution. In this session, you’ll hear from higher ed social media leaders who’ve done just that across diverse audiences—from prospective students to admitted families, enrolled students, and even parents.

Panelists will walk through key strategies and real-world examples of how they’ve grown vibrant, self-sustaining communities by putting connection before content. Learn how to manage and moderate dynamic online spaces and how to shift your mindset from social media management to true community engagement.

Topics include:

• Collaborating with campus partners to build trust and maintain a healthy community tone
• Using Meta’s moderation tools to manage scale and stay ahead of issues
• Empowering student workers as authentic community voices
• Using data and analytics to identify what’s working and guide your engagement strategy
• Tailoring content to build connection at every stage of the student journey