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Over the past three years, Purdue University’s business school has undergone a complete rebrand, including a new name, identity, and strategic focus. But rolling out a new brand across dozens of student organizations, departments, and internal teams brought an unexpected challenge. How do you ensure consistency when so many people are creating content on your behalf?
In this session, Morgan will share how she navigated that challenge at the Mitch Daniels School of Business. She’ll walk through how they addressed inconsistent visuals, outdated assets, and fragmented messaging across student and departmental accounts. She’ll also share the hands-on workshop and resource materials she created to help student organizations and campus partners align with the school and university brand. Attendees are welcome to adapt these materials for their own institutions.
Attendees will learn how to:
- Run a brand consistency audit and identify common issues across campus content
- Lead a branding workshop that empowers student organizations and teams to stay on brand
- Provide usable tools like templates, checklists, and content examples
Morgan Campbell
Associate Director of Marketing
Mitch Daniels School of Business, Purdue University