Optimizing Social Media Project Management & Workflows

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Behind every polished post is a well-oiled process—and in higher ed, where content requests come from every corner of campus, optimizing your team’s workflows is essential to staying sane and strategic.

This panel pulls back the curtain on how different institutions approach social media project management—from editorial calendars to content briefs, automation tools to crisis response. Panelists will share the systems, tools, and strategies they’ve implemented to streamline collaboration, stay agile with last-minute requests, and keep content aligned with institutional goals.

You’ll walk away with real-world examples of:

• Project management tools that actually work for higher ed social teams

• Editorial calendar management across multiple channels and priorities

• Strategies for tiering content and aligning with brand/stakeholder goals

• “Go to market” frameworks for campaign rollouts—from content briefs to kickoffs to execution

• Dividing team roles across creation, scheduling, engagement, and analytics

• Managing cross-department collaboration with marketing, web, and news teams

• Incorporating automation while keeping human oversight

Whether you're a team of one or part of a larger group, you'll leave this session with adaptable models and tangible tips to refine your process and better support your campus community, without burning out.