The Building Blocks of a Social Media Campaign: From Planning to Results

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Whether it’s launching a new academic program, promoting a major campus event, or celebrating a key institutional milestone, successful social media campaigns don’t happen by accident—they’re built with strategy, creativity, and clear goals from the ground up.

In this panel, higher ed social media pros will break down their campaign process from start to finish, sharing the essential steps that drive engagement and deliver measurable results. From setting objectives and identifying target audiences to content planning, cross-campus collaboration, execution, and post-campaign analysis, you’ll get a behind-the-scenes look at what makes a campaign successful.

Topics will include:

• Laying the groundwork: aligning campaign goals with institutional priorities
  
  
• Writing creative briefs, setting timelines, and assigning roles across teams
  
  
• Content creation workflows and platform-specific planning
  
  
• Amplifying reach through collaboration with departments, influencers, and student voices
  
  
• Measuring success: choosing the right KPIs and reporting results to leadership
  
  
• Lessons learned and how to optimize future campaigns