From Overwhelm to Impact: Solo Social Media in a Multi-Unit Campus World

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This session explores how solo and micro teams can go beyond survival mode to build a strategic, data-informed communications model that actually works. By shifting focus away from vanity metrics like follower counts and toward true engagement and conversions, you'll learn how to build sustainable systems and amplify student voices, even when your resources are limited.

In this session, you’ll learn how to:

• Navigate both content overload and under-contribution using a triage-and-track framework that helps you advocate for balance and better submissions.
• Refocus metrics with the cooked noodle strategy so you can stop throwing whole pots of pasta at the wall and start serving the noodles you know will stick.
• Develop a funnelled communications strategies to break silos and plan around shared around timely priorities rather than competing event noise
• Use national/local observances as anchors to create consistent, community-based content rhythms
• Leverage student relationships to shift from institutional promotion to authentic storytelling and generate meaningful, student-driven content that resonates
• Build trust and momentum across units by sharing results, wins, and clear expectations without needing a giant team or budget

Whether you're new to higher ed social or an experienced communicator navigating competing priorities, this session gives you a model for thoughtful, high-impact content planning that doesn’t burn you out.