VIRTUAL CONFERENCE

The Summit Where Higher Ed’s Creative Social Media Minds Come to Grow

General Summit: October 26-27, 2026
Optional Workshops: October 28, 2026

AGENDA SPEAKERS BROCHURE REGISTER

We're now in our 12th year.
Because managing social media in higher ed deserves its own conference!

Built for Higher Ed — Not Repurposed for It

Our sessions dive into strategies tailored to colleges and universities. Every session is grounded in the realities of higher education: complex audiences, institutional processes, limited resources, and evolving expectations. You won’t hear any unrelatable private sector brand strategies here; just what actually works on campus.

Learn From People Doing the Work Right Now

You’ll hear firsthand from peers who manage social media in higher ed. You’ll learn from colleagues across public and private institutions, large and small teams, and every career stage. You’ll walk away with fresh perspectives, proven approaches, and ideas you can easily adapt to your own campus.

Practical Ideas You Can Use on Monday

Walk away with real tactics, not just inspiration. Speakers dive into content ideas, workflows, student intern strategies, platform insights, and more. This is professional development designed to make your job easier the moment you’re back at your desk.

Professional Development That Fits Your Work Schedule (and Budget)

A virtual experience that respects your time, budget, and sanity. We ditch the flights and hotels and instead curate high-impact virtual sessions, on-demand access, and a community that understands your role, all from wherever you’re working.

Presenting thought leaders you’ll meet online

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

Maree Jones

Maree Jones

Director of Social Media Strategy
The University of Alabama at Birmingham

Stephanie Ramirez

Stephanie Ramirez

Director of Social and New Media
Amherst College

Rachael Hagerstrom

Rachael Hagerstrom

Director for Strategic Communications
University of Massachusetts Amherst

Courtney Witmer

Courtney Witmer

Assistant Director of Social Media
Penn State Office of Strategic Communications

Brenna Green

Brenna Green

Social Media Manager
UNC Kenan-Flagler Business School

Lawerence Synett

Lawerence Synett

Social Media Manager
Johns Hopkins University Advanced Academic Programs

Cait Kruszewski

Cait Kruszewski

Communications Officer
Saint Mary’s University

Jenna Spinelle

Jenna Spinelle

Communications Lead
McCourtney Institute for Democracy, Penn State

View All Speakers Become a Speaker

When your time and budget matter, choose the event 96% of surveyed attendees say is worth returning to.

10/10 experience at the Social Media Strategies Summit! Connect, learn, and exponentially grow with like-minded higher ed social friends living and breathing the same wins and struggles as you.”

University of Mount Union

Any social media professional should attend. Hearing from your peers across institutions reminds you that we’re all solving the same challenges, just in different ways.”

Pace University — Lubin School of Business

I am so glad I attended this conference, as I not only learned a lot about managing social media in higher education, but it also spurred my creativity and gave me ideas to make my workflow easier.”

Trine University

The SMSsummit was an incredible experience with interesting insights from great speakers and attendees. Even though it was all virtual, the presentations and conversations were all very genuine and eye-opening. It felt like we were all in the same room together!”

USAC

I love when every minute of a conference actually counts. Expert voices, good pacing, and the ability to revisit the recordings make this event a valuable higher ed marketing prof development choice that I look forward to each year.”

Falvey Library, Villanova University

The SMSsummit was incredibly valuable for me. Coming from a small university and running a one-person social team, I learned new ideas, processes, and themes that will elevate my work. Also, I expanded my network with peers.”

California Intercontinental University

Who will be there

If you're a social media, marketing, or content professional who manages any of your university's social media channels, this event is your chance to meet and talk shop with 500+ peers within your HESM community!

View 2025 Attendee List

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

SMSS brochure cover thumbnail

Get involved in the summit

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

If you have an insightful, take-away driven case study to share, we want to hear from you.

We help our media partners engage with our community of marketing leaders and decision-makers.

Join our community

Sign up to receive updates and exclusive content.

photos of people
photos of people
Copyright © 2026 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct