Stephanie Ramirez

Director of Social and New Media
Amherst College
As Director of Social and New Media at Amherst College, Stephanie Ramírez manages and oversees the College's central social media channels, as well as the social media team. At Amherst, the social media team is responsible for drafting day-to-day content, answering messages and comments, brainstorming ideas and seeing those ideas through, setting the social media strategy and liaising with campus partners, reporting analytics, developing data-driven goals and tactics, and everything else in between. Stephanie also established and now manages an incredible team of student interns who develop content for and help run the accounts.
 
Before joining Amherst College in 2020, Stephanie worked as a Communications Specialist and Staff Writer at Princeton University Library, where she helped launch the department's first-ever communications office and primarily oversaw social media and editorial content. She holds a master's degree in communications, with concentrations in digital communication and political communication, from Johns Hopkins University and a bachelor's degree in journalism and political science from UMass Amherst.

Stephanie Ramirez’s Session

1:30 p.m.–2:15 p.m. PT — Tuesday, October 27, 2026

Panel: Quality Over Quantity: Rethinking the “Feed the Beast” Mentality in Higher Ed

For years, higher ed social media teams have felt pressure to “feed the beast”—posting daily (or more) to keep algorithms satisfied and audiences engaged. But as platforms evolve and resources remain limited, many teams are questioning whether volume is still the right metric for success.

Is posting every day actually driving impact? Or is it stretching teams thin and diluting content quality?

In this panel, higher ed social media leaders explore the shift from output-focused strategies to impact-driven content planning. Panelists will discuss how they’re reevaluating cadence expectations, prioritizing higher-quality storytelling, and creating space to produce content that truly resonates — even if that means posting less frequently.

The conversation will also address the tension between speed and thoughtfulness. In an era of AI tools and rapid production workflows, how do teams ensure efficiency doesn’t come at the expense of authenticity, brand voice, or student connection? Panelists will share real-world lessons on balancing timeliness with quality control—and how to build internal understanding of why fewer, stronger posts can outperform constant publishing.

Rather than promoting less activity, this session reframes the conversation around strategic investment: aligning time, creativity, and institutional priorities to create content that earns attention — not just fills a calendar.

Attendees will gain insight into how to:

  • Evaluate whether posting frequency is driving meaningful results — or just maintaining habit
  • Shift internal expectations from volume-based metrics to impact-based goals
  • Determine when a piece of content is worth deeper investment — and when it’s not
  • Balance timely execution with review, oversight, and authenticity
  • Protect team bandwidth by prioritizing high-impact storytelling
  • Communicate the value of a quality-first strategy to leadership and stakeholders
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