Working With Leadership on Social Media: Alignment, Advocacy & Shared Goals

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Social media work in higher education often lives at the intersection of creativity, strategy, and institutional responsibility. While leadership and social teams may approach social media from different perspectives, successful programs are built through alignment, trust, and shared understanding.

In this panel, higher ed social media professionals and leaders come together to explore how teams can advocate for effective social strategy, communicate recommendations clearly, and collaborate productively with leadership, even when priorities don’t immediately align.

Attendees will gain practical insight into how to:

• Understand how leadership views social media, including considerations around risk, reputation, accountability, and resources
• Frame social media recommendations in institutional terms, such as enrollment, retention, reputation, and trust
• Use data and performance insights to support strategy, without overwhelming non-social stakeholders
• Navigate content requests that feel misaligned while preserving relationships and credibility
• Create productive feedback loops that build shared understanding over time
• Educate leadership on evolving platforms and norms in a way that feels informative, not reactive