Trend or Trap? Deciding What’s Worth Chasing in Higher Ed Social

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New features, viral audios, trending formats, platform updates... it can feel like higher ed social media teams are constantly being told to “keep up,” even when time, staffing, and audience fit say otherwise.

In this Ask Us Anything session, higher ed social media professionals will answer your real-time questions about trends: which ones are worth your attention, which ones are better adapted than copied, and which ones you can confidently skip. This conversation is driven by your scenarios, whether leadership is pushing you to jump on every trend, you’re unsure if something fits your audience, or you’re worried about wasting limited time on content that won’t last.