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AI is showing up everywhere in social media conversations, and many higher ed marketers are trying to figure out what’s actually helpful versus what’s hype.

In this Ask Us Anything session, higher ed social media professionals will answer your real, unfiltered questions about how they’re using AI in their day-to-day work — from drafting and ideation to analytics and workflow support. This conversation is driven by your challenges, whether you’re carefully experimenting, navigating institutional restrictions, making the case to leadership, or deciding which AI tools are or aren't worth it.