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Short-form video is everywhere — and for higher education social media managers, it can feel both essential and overwhelming. Between limited time, small teams, trend pressure, and institutional constraints, many professionals are left asking: How do we make video work for us — sustainably?
This interactive 3-hour workshop is designed specifically for higher ed social media professionals who want to create effective short-form video without chasing every trend, learning new software, or burning out. Rather than focusing on tools or editing tricks, this session centers on strategy, planning, and people-powered workflows that fit the realities of campus life.
Through short presentations, guided individual activities, and group discussion, you’ll walk away with a clearer sense of where to focus, what to prioritize, and how to make short-form video a manageable — and meaningful — part of your social media strategy.
By the end of this workshop, you’ll be able to:
- Identify which platforms and video formats make the most sense for your audience, goals, and capacity — and feel confident deprioritizing the rest
- Develop repeatable, evergreen video ideas that don’t rely on trends or constant ideation
- Plan and batch short-form video content using realistic 30–60–90 day workflows designed for small teams
- Evaluate trends quickly and strategically, deciding when to jump in, adapt, or skip entirely
- Work more effectively with students, faculty, and staff to create authentic video content without over-scripting or added friction
- Define success for short-form video in a higher ed context, using metrics and qualitative signals that go beyond virality
- Communicate the value of video to leadership in a way that aligns with institutional goals and expectations