Ashley Budd

Ashley Budd is a digital strategist and designer based in Saratoga Springs, New York. She works with schools and non-profits; she speaks before international non-profit groups and appear regularly at higher education web professional conferences. Ashley writes and shares her projects in a weekly newsletter. 

Ashley is director of marketing operations for alumni affairs and development at Cornell University. Prior to joining the team at Cornell, Ashley spent more than five years at my alma mater, Rochester Institute of Technology. At RIT, she led social media strategy for undergraduate admissions.

8:45 am - 9:30 am PDT —

Panel: How to Work within Different Organizational Structures to Optimize Your Social's Impact

This panel will explore topics including how to:

• Get content buy-in within a decentralized campus
• Identify content gaps
• Understand how and when to engage faculty
• Appropriately condense channels and outlets of communication
• Find and embrace colleagues across the campus community 
• Apply successful storytelling best practices across varied organizational structures 
• Streamlining the approvals process