Bryson Purcell

Bryson Purcell is an Assistant Director of Graduate Admissions for the Kogod School of Business at American University. In the past, Bryson has worked with higher education institutions as well as corporate businesses to launch, restructure, and enhance their social media accounts.

Bryson received both his BS in Information and Technology Management and M.Ed. in Educational Leadership from Bloomsburg University of Pennsylvania. In addition, Bryson has earned his Social Media Strategist (SMS) Certification from the National Institute of Social Media in August 2019.

8:45 am - 9:30 am PDT — Tuesday, October 27, 2020

Panel: How to Work within Different Organizational Structures to Optimize Your Social's Impact

This panel will explore topics including how to:

• Get content buy-in within a decentralized campus
• Identify content gaps
• Understand how and when to engage faculty
• Appropriately condense channels and outlets of communication
• Find and embrace colleagues across the campus community 
• Apply successful storytelling best practices across varied organizational structures 
• Streamlining the approvals process