After graduating from Clemson in 2015 with a degree in Financial Management and in 2017 with a Master's Degree, Chas now serves as the Digital Media Recruiting Strategist for Clemson University. He is tasked with social media recruitment for the Office of Undergraduate Admissions, and contributes creative content and content strategy to the University Relations Social Media Team. In 2018 he and his wife started their own videography business focusing on weddings and marketing for small businesses. Chas currently serves as Co-Chair of Campus Movie Fest and teaches Videography and Visual Effects in the Graphic Communications Department.
12:00pm - 1:00pm PDT — Tuesday, October 27, 2020
Social media experts claim that organic reach is dead and paid reach is the only way to share content with your intended audience. So, what do you do first? Which platform? How much should you budget? What audience?
During this masterclass, we help you answer those questions plus more by breaking down your specific goals, the specific platforms you can use to reach your audience and how to optimize your ad spend. This session will best suit an attendee who is looking for introductory techniques as well as some advanced tactics. We will also discuss how to utilize your paid strategies to recruit and communicate with students on a one to one level on social and how to present the information in a digestible way on a platform they utilize on a daily basis.