Chris Mefford is a seasoned rebranding specialist and award-winning business executive with over 20 years of experience in marketing. In 2007 he became the Director of Marketing and Advertising for the Dave Ramsey Organization and was eventually promoted to Vice President. There, he helped the company win the “Best Place to Work” in Nashville award for eight straight years. He also helped guide Rock Church of San Diego through a complete rebrand, the 15th largest church in the nation. Dave Ramsey said of Chris, “He took one of the most challenging departments in my company and made it one of the very best.” He has started and produced two iTunes top ten podcasts for Marketing and Business: EntreLeadership (over 8 Million downloads) and Leadership University (1 Million downloads). He has also been a frequent guest on many other podcasts. He is currently the VP of marketing for San Diego Christian College, where he once again has overseen a complete redesign of all branding.
He also co-founded and helps run Culture Force, a consulting firm that promotes intense coaching and training programs to help companies grow and evolve their cultures.
Chris Mefford’s Session(s):
Branding is important. Aside from a name, a logo, color scheme, and language are the most identifiable assets that an institution has in order for people to know who this entity is, or what they represent. You see it all the time: businesses, people, products, the list goes on. And educational bodies aren’t exempt from this, either.
But sometimes, there may be an instance in which the current brand image may not communicate the message that the institution is trying to portray. Or perhaps, it’s just dated and needs to evolve to stay relevant in a rapidly changing world. Universities and colleges, in particular, have been known to rebrand – some successfully, others – not so much.
In this session, Chris will walk you through the steps he used to get leadership, athletics, and everyone impacted onboard, as well as the rebranding redesign process itself.