TaQuinda Johnson believes the field of public relations and social media is more than just an occupation, it's a calling. With over 15 years of experience within the communications and public relations sector, TaQuinda Johnson is the Social Media Strategist at Eastern Michigan University in Ypsilanti, Mi. TaQuinda is responsible for leading the charge for all social media efforts, while displaying the University's culture online. She also serves as liaison between the Division of Communications and various colleges and departments ensuring key messaging and best practices are utilized across the various social media platforms. When she is not at EMU, the sought after speaker is assisting faith-based organizations in displaying their ministry's cultures online.
TaQuinda Johnson’s Session(s):
1:00pm - 1:45pm PDT —
There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging.
But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention.
This panel will explore: