TaQuinda Johnson

TaQuinda Johnson believes the field of public relations and social media is more than just an occupation, it's a calling. With over 15 years of experience within the communications and public relations sector, TaQuinda Johnson is the Social Media Strategist at Eastern Michigan University in Ypsilanti, Mi. TaQuinda is responsible for leading the charge for all social media efforts, while displaying the University's culture online. She also serves as liaison between the Division of Communications and various colleges and departments ensuring key messaging and best practices are utilized across the various social media platforms. When she is not at EMU, the sought after speaker is assisting faith-based organizations in displaying their ministry's cultures online. 

1:00pm - 1:45pm PDT — Tuesday, October 27, 2020

Panel: Balancing Duties as a Social Media Manager While Executing on New, Creative Ideas

There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging. 

But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention. 

This panel will explore:

• What are (or should be) a social media strategist’s most important functions
• Consistently go back to the basics, like re-evaluating team objectives and individual roles to ensure social innovation gets the attention it deserves
• How you can regularly make room for new social ideas and initiatives without compromising your involvement in higher-level planning
• Prioritize your creative ideas (and make sure they don’t constantly get put on your back burner)
• Examples of universities executing on new ideas during challenging times