Starting his social media marketing career in broadcasting & entertainment, Matt worked at local radio station during the ‘text to tweet’ days of Twitter. After moving out of the industry, he shifted to consulting in B2B & enterprise social where he’s been since 2015. As a senior strategist and social marketer at Microsoft, Matt leads the amplification strategy for Cloud Marketing Events and Announcements across 120+ social channels, as well as helps drive Microsoft’s global paid media committee. Find him on Twitter @mattlockmon.