Lori is the Communications and Marketing Coordinator for College of Health and Human Development with responsibilities for developing numerous communication project processes including digital communication, social media accounts, marketing materials, and more. She spearheaded the develop of Instagram Takeovers at the collegiate level, and has successfully organized scheduled social media posting strategies. Lori has also helped start the first Instagram Ambassador accounts for the College of Health and Human Development at Penn State University. Prior to her role as the communications and marketing coordinator, Lori worked as a social media specialist, assistant internship coordinator, and administrative assistant at Penn State. She earned her bachelor’s degree at Penn State University and hopes to earning her Master’s degree in strategic communications in the future.
Social media is becoming part of many staff roles within higher ed. This presents a variety of challenges for higher education social media managers as those managing social media accounts at colleges and universities are a mixture of novice, intermediate, and advanced users. Additionally, students, faculty, staff, alumni, and friends interact with social media in different ways and every college major interacts with social media in unique ways. In order to overcome these challenges, social media teams need to work together and be "social" behind the scenes.
Within Penn State's College of Health and Human Development, we’ve worked to break down department silos and develop ways to learn from each other. Together we've helped novice users become more familiar with social media and helped the experts look at things in a different light. This allowed our team to feel empowered and develop their own approaches to social media and spearhead various initiatives.
This presentation will describe how we moved from 10 independent social channels to one social enterprise working together to achieve the same goal. We'll highlight an Instagram takeover focused on undergraduates and strategies to reach alumni, specifically those graduates of the last decade. At the conclusion of our presentation, we'll provide a virtual toolkit for attendees where you can replicate or borrow any of our strategies, tools, templates, and more.