Krista Smith is the Director of Social Media in the Division of Marketing & Communications at Texas A&M University. Krista works to curate the digital presence of the university to grow the Texas A&M brand and provides strategic direction for the university’s social media program. She has built and managed content and campaigns across Texas A&M’s social media platforms, leading to the university consistently being recognized as one of the most engaging and influential universities online. Krista holds a B.A. in Communication from Texas A&M and an MBA with a concentration in marketing from the University of Houston.