Jason Boucher is the director of social media and a digital content strategist at the University of New Hampshire. He's responsible for developing and leading the social media strategy, which enhances and expands the university’s digital presence, increasing brand awareness, promoting the university’s mission, and building relationships with stakeholders. He has a sustained passion for digital marketing, creating engaging content, and all things HESM (Higher Education Social Media). Jason holds a B.A. in History from Franklin Pierce University, an Advanced Social Media Strategy Certificate from the S.I. Newhouse School of Communication at Syracuse University, and an MBA from UNH with a concentration in marketing (expected in 2022). He is also the creator of the HESMCommunity.com blog.