Jamie Lewis

Jamie Lewis serves as the senior social media manager at the University of Georgia. She oversees social media strategy and content creation for the university’s flagship social media accounts, manages a team of 30 student social media ambassadors, serves as a guide and resource for social media users across campus, and advises senior campus leadership on how to effectively leverage social media to increase brand awareness for the university.

Jamie graduated from the University of Georgia with a B.A. in English and is currently pursuing an M.A. in English from the university.

1:00pm - 1:45pm PDT — Tuesday, October 27, 2020

Panel: Balancing Duties as a Social Media Manager While Executing on New, Creative Ideas

There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging. 

But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention. 

This panel will explore:

• What are (or should be) a social media strategist’s most important functions
• Consistently go back to the basics, like re-evaluating team objectives and individual roles to ensure social innovation gets the attention it deserves
• How you can regularly make room for new social ideas and initiatives without compromising your involvement in higher-level planning
• Prioritize your creative ideas (and make sure they don’t constantly get put on your back burner)
• Examples of universities executing on new ideas during challenging times