Geoff Coyle

Geoff Coyle serves as Senior Social Media Editor for West Virginia University. In this role, Geoff plans and executes content to promote the University's message and image for prospective students, current students, and alumni through digital platforms. Along with the main University accounts, Geoff leads social media strategy for WVU President Gordon Gee. 

Prior to joining the team at WVU, Geoff worked in sports television for West Virginia Illustrated, gaining experience as a host and reporter for various network broadcasts. He continues to dabble in the sports realm as a freelance camera operator and a contributor for Stadium.

A Maryland native, Geoff graduated from the Perley Isaac Reed School of Journalism at West Virginia University. He and his wife, Emily, live in Morgantown with their dog, Ruby.

1:00pm - 1:45pm PDT —

Panel: Balancing Duties as a Social Media Manager While Executing on New, Creative Ideas

There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging. 

But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention. 

This panel will explore:

• What are (or should be) a social media strategist’s most important functions
• Consistently go back to the basics, like re-evaluating team objectives and individual roles to ensure social innovation gets the attention it deserves
• How you can regularly make room for new social ideas and initiatives without compromising your involvement in higher-level planning
• Prioritize your creative ideas (and make sure they don’t constantly get put on your back burner)
• Examples of universities executing on new ideas during challenging times