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Webb Lewis

Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

Webb Lewis has been with the University of Mississippi for nine years and currently serves as the Digital Content Specialist for University Marketing and Communications. In addition to developing and curating the social media content calendar, Webb also is responsible for carrying out the university's strategy across all social channels, monitoring engagement and acting as the liaison between his shop and social media coordinators across campus. Webb holds a Bachelor's in General Studies and a Master’s in Higher Education both from the University of Mississippi.

Webb Lewis’s Session

Social Media Analytics: Making Better Use of Your Data to Create Targeted Campaigns

Many times we find ourselves in a meeting, either pre-campaign or post, trying to explain the measurables to administrators for either justification or approval. This is why it is paramount that we understand our social media analytics. Understanding the data can guide us through our decision-making process, and it allows us to get the most bang for our buck in paid campaigns. Understanding the data and being able to explain that data, can help justify your ask or combat a bad idea.

Takeaways include how to:

  • Take a look at the free data that platforms provide.
  • Explore how to use data to create targeted campaigns that will yield promising results.
  • Discuss how to explain your campaign results to your administrators in a way that makes sense.
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