Jamila Walker

Jamila Walker is a Certified Social Media Strategist from the National Institute of Social Media with over ten years of experience in helping nonprofit organizations, performance venues and higher education institutions communicate with and engage their audiences.  She currently serves as the University Social Media Manager at Old Dominion University in Norfolk, Virginia. Jamila leads the institution’s social media program and works with different colleges and departments to identify the most effective way to disseminate key messages across digital platforms. Most recently, Jamila and her department won Gold for ODU At Home social media campaign from Collegiate Advertising Awards and honorable mention in the crisis management campaign category from PR News.

1:00pm - 1:45pm PDT — Tuesday, October 27, 2020

Panel: Balancing Duties as a Social Media Manager While Executing on New, Creative Ideas

There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging. 

But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention. 

This panel will explore:

• What are (or should be) a social media strategist’s most important functions
• Consistently go back to the basics, like re-evaluating team objectives and individual roles to ensure social innovation gets the attention it deserves
• How you can regularly make room for new social ideas and initiatives without compromising your involvement in higher-level planning
• Prioritize your creative ideas (and make sure they don’t constantly get put on your back burner)
• Examples of universities executing on new ideas during challenging times