Hillary Smith serves as the Social Media Strategist within University Relations at Clemson University. She is tasked with overseeing the overall strategy for the main university social media accounts as well as assisting with campus partners to help promote and elevate the Clemson brand. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University.
Hillary Smith’s Session(s):
12:00pm - 1:00pm PDT —
Social media experts claim that organic reach is dead and paid reach is the only way to share content with your intended audience. So, what do you do first? Which platform? How much should you budget? What audience?
During this masterclass, we help you answer those questions plus more by breaking down your specific goals, the specific platforms you can use to reach your audience and how to optimize your ad spend. This session will best suit an attendee who is looking for introductory techniques as well as some advanced tactics. We will also discuss how to utilize your paid strategies to recruit and communicate with students on a one to one level on social and how to present the information in a digestible way on a platform they utilize on a daily basis.