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Hillary Smith

Assistant Director of Social Media
Clemson University

Hillary Smith serves as the Assistant Director of Social Media at Clemson University. She oversees the paid social media strategy, analytics, and reporting needs for the brand's social media accounts. In addition, Hillary serves as a resource for the campus community focusing on social media account assistance, paid social media campaigns, reporting, and digital accessibility. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University.

Hillary Smith’s Session

12:00pm - 1:00pm PDT — Tuesday, October 27, 2020

Paid Social Masterclass – Best Platforms, Optimizing Spend and Reaching Your Target Audiences

Social media experts claim that organic reach is dead and paid reach is the only way to share content with your intended audience. So, what do you do first? Which platform? How much should you budget? What audience?

During this masterclass, we help you answer those questions plus more by breaking down your specific goals, the specific platforms you can use to reach your audience and how to optimize your ad spend. This session will best suit an attendee who is looking for introductory techniques as well as some advanced tactics. We will also discuss how to utilize your paid strategies to recruit and communicate with students on a one to one level on social and how to present the information in a digestible way on a platform they utilize on a daily basis.

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