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SMSsummit Higher Ed — Live Virtual Conference

Tuesday, October 27, 2020

All agenda times are listed and will be presented in Pacific Daylight Time

8:35 am–8:45 am PDT

8:45 am - 9:30 am PDT

Panel

MODERATOR
Josie Ahlquist

Research Associate & Leadership Instructor at FSU | Digital Engagement and Leadership Speaker, Author, Consultant & Coach
Florida State University
Chris Adam
Publicist/Writer
Purdue University
Ashley Budd
Director of Marketing Operations
Cornell University Alumni Affairs and Development
Bryson Purcell
Assistant Director, Graduate Admissions
Kogod School of Business, American University

9:30am - 9:45am PDT

9:45 am–10:30 am PDT

Case Study

Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

10:30 am–11:15 am PDT

Panel

MODERATOR
Kelley Tuthill

VP of Marketing & Communications
Regis College
Sydney Jones
Social Media Specialist
Jacksonville State University
Kirsten Clark
Associate Director of Enrollment Services Communication & Marketing
University of Houston

11:15 am–11:25 am PDT

Matthew Montoya
Channel Marketing and Enablement Manager
Constant Contact

11:25am - 12:00pm PDT

12:00pm - 1:00pm PDT

Hillary Smith
Social Media Strategist, University Relations
Clemson University
Chas Williams
Digital Media Recruiting Strategist
Clemson University

1:00pm - 1:45pm PDT

Panel

MODERATOR
Jamila Walker

University Social Media Manager
Old Dominion University
Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville
Geoff Coyle
Senior Social Media Editor
West Virginia University
Jamie Lewis
Social Media Coordinator
University of Georgia
TaQuinda Johnson
Social Media Specialist
Eastern Michigan University | Division of Communications

3:00 pm PDT

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SMSsummit Corporate — Live Virtual Conference

Wednesday, October 28, 2020

All agenda times are listed and will be presented in Pacific Daylight Time

8:35 am–8:45 am PDT

Joe Cox
Founder & Creator
The Pop-Marketer

8:45 am–9:30 am PDT

Keynote

Melanie Deziel
Founder
StoryFuel

9:30 am-9:45am PDT

9:45 am–10:30 am PDT

"Ask Us Anything" Panel

MODERATOR
Erin Ledbetter

Senior Vice President
Carusele
Lisa Perez
Director, Social Media + Influencer Marketing
Savage X Fenty Lingerie by Rihanna
Nilu De Silva
Head of Digital
Calvin Klein Fragrances, COTY

10:30 am–11:15 am PDT

Panel

MODERATOR
Rachael Datz

Group Director of Digital Strategy
Pahnke US
Alyssa Santoli
Social Media Manager
Vitamix
Heather Brinckerhoff
Director of Social Media
Magnolia
Noressa Kennedy Hinkler
Director of Marketing & Communications
Travel Nurse Across America
Melanie DiBiasio
Senior Manager, Digital Precision Marketing
Ocean Spray

11:15 am–11:45 am PDT

11:45 am–12:45 pm PDT

Live Workshop

Laurel Miltner
Director of Digital Strategy
Orbit Media Studios

12:45pm - 1:30pm PDT

Ali Schwartz
Senior Marketing Manager
Yelp

1:30pm - 2:15pm PDT

Saksham Sharda
Creative Director
Outgrow

2:15 pm PDT

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Thursday, October 29, 2020

8:35 am–8:45 am PDT

Joe Cox
Founder & Creator
The Pop-Marketer

8:45 am–9:30 am PDT

Keynote

Katelyn Brower
Social Media Manager
Sterling

9:30 am–9:45 am PDT

9:45 am–10:30 am PDT

Zenia Johnson
Account Lead
3Q Digital
Vernon Johnson
Paid Social Evangelist
3Q Digital

10:30 am–11:15 am PDT

Case Study

Danielle Coderre
Manager, Global Strategy and Activation
Reebok

11:15 am–11:45 am PDT

11:45 am–12:30 pm PDT

Charlene Tassinari
Co-Founder/CEO
Canvas+Co
Carly Potock
Co-Founder/CEO
Canvas+Co

12:30 pm–1:15 pm PDT

Brendan Gahan
Chief Social Officer
Mekanism

1:15 pm PDT

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Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

Kelley Tuthill
VP of Marketing & Communications
Regis College
Chris Mefford
VP Marketing
San Diego Christian College
Allie Benzshawel
Assistant Director of Digital Content
Lynn University
Katie Stasa
Social Media and Communications Specialist
Institute of International Education, EducationUSA
Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations
Webb Lewis
Digital Content Specialist
The University of Mississippi

Case Study

Rob Peeler
Assistant Director, Engagement, College of Health and Human Development
Penn State University
Jessica Vallejo
Marketing Communications Specialist, Health Policy and Administration
Penn State
Lori Coup
Communications and Marketing Coordinator for College of Health and Human Development
Penn State
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Corporate On-Demand Sessions

Jason R. Dailey
Agency Development Lead
Facebook
Daniel Hill
Content Creator
DanielHillMedia
Megan Weiler
Senior Director of Social Engagement
American Red Cross
Corey Teich
Associate Director, Paid Media
GLOW
Christine Gritmon
Social Media & Personal Brand Strategist
Christine Gritmon Inc.
Uzair Hasan
Senior Paid Media Manager
Edible Arrangements
Nick Myers
Founder & CEO
RedFox AI
Jon Chang
Global Head of Shopping Growth
Klarna
Gylan Saunders
Head of Consumer Performance Marketing, USA
Klarna
Vanessa Williams
Director, Integrated Strategy & Promotions
Ignite Social Media
Joanie Leider
Community Manager
Ignite Social Media
Amelia Tran
Associate Director, Paid Social
MediaCom
Yendy Rojo
Associate Director of Social Media
Orci
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