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There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging.
But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention.
This panel will explore: