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Tuesday, October 27, 2020    1:00pm - 1:45pm PDT

Balancing Duties as a Social Media Manager While Executing on New, Creative Ideas

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There are so many areas where it’s incredibly important for a social media lead to have a seat at the table: in meetings about emergency/crisis communications, in higher-level brand-strategy planning and audience development, and in conversations with various university communicators about how to best coordinate messaging. 

But being in all those places can sometimes encroach on making time for the core job at hand: planning and executing on great posts that get people's attention. 

This panel will explore:

  • What are (or should be) a social media strategist’s most important functions
  • Consistently go back to the basics, like re-evaluating team objectives and individual roles to ensure social innovation gets the attention it deserves
  • How you can regularly make room for new social ideas and initiatives without compromising your involvement in higher-level planning
  • Prioritize your creative ideas (and make sure they don’t constantly get put on your back burner)
  • Examples of universities executing on new ideas during challenging times

Jamila Walker
University Social Media Manager
Old Dominion University


TaQuinda Johnson
Social Media Specialist
Eastern Michigan University | Division of Communications

Karen Freberg, Ph.D.
Associate Professor in Strategic Communication
University of Louisville

Geoff Coyle
Senior Social Media Editor
West Virginia University

Jamie Lewis
Social Media Coordinator
University of Georgia

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