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Tuesday, October 27, 2020    9:45 am–10:30 am PDT

"Right Audience, Right Content, Right Time" – Strategies for Engaging Multiple Constituencies across Multiple Social Channels

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Many researchers suggest that there is a unified sweet spot on social media platforms to time your posts for optimal engagement. Few identify solutions for the challenges we experience when our organizations have a diverse set of goals for a variety set of stakeholders.

While simply feeding “the content monster” is often times the best we can do as social media managers, it’s time we start thinking strategically about how to effectively communicate our organization’s key messages to the right audience at the right time.

In this session, Rachel will use her own experiences as case studies to discuss the importance of knowing your digital audiences, resources for creating relevant and timely social content, and ways to amplify your reach for continued success.

Takeaways include:

  • Real-life examples to illustrate to-dos and not to-dos
  • Best practices on how to create valuable posts for the right platform and audience
  • Resources for content generation and other promotional tools


Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

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