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According to the National Student Clearinghouse Research Center, enrollments decreased 1.3% or more than 231,000 students in fall 2019. This is the type of information that keeps administration and the admissions office up at night. How can institutions better engage with prospective students and compete for their attention and application? Jason will discuss ways to improve outreach from admissions directly to prospective students and their parents. He will also show some examples of what the University of New Hampshire is doing to try and increase summer visits, expand campus tours, increase inquiries, and attract more applicants through engaging social media campaigns and storytelling.