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Social Media Strategies for Admissions

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This presentation will discuss the advantages of an admission office having their own social media accounts and how to utilize resources you already have in place. You’ll also learn tactics on how to develop a positive working relationship with your main marketing/communications department.

You’ll hear about how to create opportunities for customer service on social, including lead generation and how to build your follower base and find user-generated content.

Lastly, discover how you can utilize your current student population to help your enrollment efforts.

Takeaways – how to:

  • Start an admission social media account
  • Collaborate with others to produce valuable content
  • Create customer service and lead gen. opportunities on social
  • Utilize current students


Allie Benzshawel
Assistant Director of Digital Content
Lynn University

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