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With the loss of in-person events, there has been a significant increase in virtual programming. This presents a challenge to social media professionals who aim to generate audience engagement during these annual events. In my presentation, I will share how I've covered these events in real-time, how video has been an essential part of this work, and how I've managed to develop a new model for this work which much different from what I do for live, in-person events.
Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations