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The role of a college president is unique and challenging given the demands of the position as well as the shifting higher education landscape. Covid-19 has created unprecedented concerns including the inability to connect with stakeholders in person. In this session, you will learn more about the importance of presidential digital engagement both for the leader and the institution as well as research-backed strategies for creating a robust digital presence even with limited resources. We’ll discuss the seven reasons why presidents should devote time and resources to digital engagement and the steps you can take to support their individual styles.