Looking forward to this session? Share it!
In this session, we will first discuss the current state of international student recruitment and how your university can handle challenging communications. The world is an ever-evolving place, especially the current state of higher education. I'll talk about ways to assuage student and parent concerns while maintaining your brand voice.
To do so, I will discuss the importance of creating effective campaigns by utilizing storytelling. This will help your institution get ahead of the negative news and position your brand in a positive light, all while increasing connections with students.
After this session, attendees should be able to:
Katie Stasa
Social Media and Communications Specialist
Institute of International Education, EducationUSA