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Learn best practices in social media marketing from today's leading colleges and universities

October 18–21, 2021

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Featured Higher Ed Sessions:

How to Build A Twitter Presence - A Practical Guide

Whether social is your full-time job or one of many responsibilities, this session can help you take thoughtful steps toward becoming successful on Twitter, including developing a content strategy and setting actionable goals guided by metrics. 

The Six Fundamentals of Developing Impactful Creative Teams

The benefits of investing time in team development are innumerable. This presentation helps participants define a philosophy for building and supporting their creative teams within a higher education framework.

Using Metrics to Build Support and Advocate for Social Media Resources

This presentation will focus on two elements of social media: metrics (how you measure social media success) and translation (how you express this in terms others will understand). Join Josef Bookert to learn the actions you can take to create internal advocates to help support and elevate your social media efforts.


Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.

Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies to help you identify new and creative ideas.

Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.

Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Presenting Thought Leaders You'll Meet Online

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

Webb Lewis

Webb Lewis

Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

Victoria Mendoza

Victoria Mendoza

Director of Social Media
University of Southern California

Kirsten Clark

Kirsten Clark

Associate Director of Enrollment Services Communication & Marketing
University of Houston

Hillary Smith

Hillary Smith

Social Media Strategist, University Relations
Clemson University

Josef Bookert

Josef Bookert

Digital and Social Media Strategist
Yale Medicine

Sydney Jones-Wright

Sydney Jones-Wright

Assistant Director of Social Media and Communications
Jacksonville State University

Leah Mallett

Leah Mallett

Associate Director of Digital & Social Media
Bucknell University

Caitlyn Richtman

Caitlyn Richtman

Social Media Specialist
University of Georgia

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SMSS is the premier social media conference for solution and service providers to engage directly with a targeted audience of decision-making marketers. Learn more about how we can create a unique sponsor experience for your company.

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We know our community well — which means over the last 10 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational. This is what our attendees love most about our social media marketing programs.

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Take your first step toward becoming a better marketer!


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