Social Media Marketing Strategy for Higher Education

Leah is a communications professional with experience working in non-profit marketing, finance and higher education. As the Associate Director of Digital and Social Media at Bucknell University, she drives the University's multi-channel social presence and visual content creation. A graduate of Eastern University, she is passionate about the intersection of digital marketing and consumer-focused storytelling. She serves on the Board of Directors for the Central Pennsylvania Food Bank and in her free time you can find her exploring the outdoors with her husband and daughter.

Leah Mallett’s Session(s):

8:30 a.m.–9:15 am. PDT —

Be Here From Anywhere: Creating and Launching the Bucknell Virtual Experience

What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s Communications and Admissions teams — even before the COVID-19 pandemic.

In this session, you’ll see how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device or through an Oculus Quest virtual reality headset. In addition, it will walk you through the creation of a multi-channel launch strategy — including social media best practices in both organic and paid content.

Takeaways:

Tips for bringing your campus and University brand to life within a virtual visit experience.
Tangible how-tos for incorporating virtual visit options within your existing admissions strategy.
Best practices for launching a major initiative across multiple channels (organic and paid social, University website, digital advertising, media relations, in-person, etc.).

Check out our early bird ticket prices!