Brandy Kift

Brandy is a seasoned marketing professional whose curiosity and vivid imagination spark innovative solutions to complex challenges. With eighteen years’ experience, she has a proven track record of developing and executing successful marketing strategies and managing brand identities in healthcare, the K-12 software industry, and higher education. Brandy earned a degree in Corporate Communications from Lycoming College and has served in numerous volunteer leadership roles with a focus on fundraising. Brandy enjoys country life with her husband and two daughters and can often be found in the garden or tending the chickens.

8:30 a.m.–9:15 am. PDT —

Be Here From Anywhere: Creating and Launching the Bucknell Virtual Experience

What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s Communications and Admissions teams — even before the COVID-19 pandemic.  

In this session, you’ll see how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device or through an Oculus Quest virtual reality headset. In addition, it will walk you through the creation of a multi-channel launch strategy — including social media best practices in both organic and paid content.

Takeaways:

1. Tips for bringing your campus and University brand to life within a virtual visit experience. 
2. Tangible how-tos for incorporating virtual visit options within your existing admissions strategy. 
3. Best practices for launching a major initiative across multiple channels (organic and paid social, University website, digital advertising, media relations, in-person, etc.).