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Victoria Mendoza

Director of Social Media
University of Southern California

Victoria Mendoza has led the University of Southern California’s social media marketing since 2019 and has almost 20 years of digital marketing and communications experience. She’s passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. Victoria has won multiple awards for her social media campaigns from PR News, the Association of Media & Publishing, and more, and is an active board member for multiple nonprofits. She graduated with a B.S. from James Madison University.  

Victoria Mendoza’s Session(s):


9:45 a.m.–10:30 a.m. PDT — Tuesday, October 19, 2021

Panel: Dealing with Negative Comments & Trolls on Social Media

This panel will discuss:

  • Examples of crisis situations that elicited negative attention on social, and how universities responded
  • How and when to resume normal posting after huge influxes of negative comments online
  • How to take a stand against hateful speech on social media channels while respecting the First Amendment
  • Handling the mental impacts of negativity online
  • How negative comments can create opportunities to connect 

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