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Victoria Mendoza

Director of Social Media
University of Southern California

Victoria Mendoza has led the University of Southern California’s social media marketing since 2019 and has almost 20 years of digital marketing and communications experience. She’s passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. Victoria has won multiple awards for her social media campaigns from PR News, the Association of Media & Publishing, and more, and is an active board member for multiple nonprofits. She graduated with a B.S. from James Madison University.  

Victoria Mendoza’s Session(s):


9:45 a.m.–10:30 a.m. PDT —

Panel: Dealing with Negative Comments & Trolls on Social Media

The common refrain of “don’t feed the trolls” among social media managers is rooted in good intentions but leads to missed opportunities and builds barriers between you and your audiences. Social media is social for a reason, and embracing the comment section – with strategy, honesty, and humor – will help you grow engagement, your audience, and most importantly, your relationship with those followers.

This panel will discuss:

  • Discerning true trolls from concerned students, parents, or others
  • Creating opportunities from negativity while assessing risk
  • Handling vitriol, negativity, and difficult questions with empathy and resilience
  • Handling the never-ending complaint – when nothing you say or do seems to satisfy the person commenting
  • How to handle the mental health impacts of negativity and trolling online

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