Chantell Cosner is a communication professional with over ten years of experience in higher education and nonprofit sectors. She is the Director of Marketing and Communications for Washington State University's Spokane campus, leading an in-house marketing team. She is responsible for developing and implementing comprehensive marketing and communications strategies that support the university's mission and goals.
In addition to her work at WSU, Chantell is a doctoral student at Gonzaga University, researching leadership, organizational culture, and creativity. She holds an M.A. in Strategic Communication from WSU, a B.S. in Media Arts & Communications from Eastern Oregon University, and is a member of the American Marketing Association.
As in-house marketing, communications, and social media functions become increasingly ubiquitous in higher education, the size of these creative teams continues to grow. With the rapid evolution brought on by COVID-19 and quickly shifting technical needs, these teams need to be functioning at a high level to produce their best work.
With our unique silos, limited budgets, and specialized goals, building a creative or technical team in higher education looks different than it might in a corporate setting. However, the benefits of investing time in team development are innumerable. Drawing on the wisdom of Patrick Lencioni, Seth Godin, Todd Henry, Simon Sinek, and others, this presentation helps participants define a philosophy for building and supporting their creative teams within a higher education framework.
In this session, participants will learn: