Chandel Charles is currently the Social Media Consultant for The Ohio State University College of Medicine. In her first year, she built the College’s social presence from the ground up by developing and implementing tailored, channel-specific social media strategies to promote the MD program and enhance national reputation. These strategies continue to guide the growth and success of the College of Medicine’s social channels, which are a leader among academic units within the University. Chandel is also responsible for the strategic development, execution and management of the social presence of the Dean of the College of Medicine.
This session walks participants through specific steps to begin growing their Twitter audience, develop a content strategy, set actionable goals, and execute in ways that are meaningful for their organization. Whether social is their full-time job or one of many responsibilities, this session can help them take thoughtful steps toward becoming successful on Twitter. Special attention is also given to developing a social presence for key executives.
In this session, participants will learn: