A San Diego native, Codi has been in the social media marketing industry for over 6 years. She focuses on organic social media marketing strategies, management, and content creation. With a marketing background in healthcare, CPG, and now higher education, Codi won't be leaving social any time soon.

Codi Dantu-Johnson’s Session

Let Your Audience Shine: How to Best Leverage UGC and Takeovers

In this session, you'll learn how to effectively leverage UGC and takeovers for your admissions' Instagram handles. These tactics are a great way to involve other teams and departments on your campus and helps paint an overall picture of your school and the admissions department.

Takeaways include:

How to plan great takeovers throughout the year
How to collaborate with other departments on campus (takeovers + UGC)
How to effectively source content (UGC)