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Upasna Kakroo

Vice President Marketing, Communications, and Digital
Alumni Association of the University of Michigan
Upasna Kakroo joined the Alumni Association in 2018 and has grown and shaped the marketing and communications team with a digital-first focus. In this role, Kakroo is responsible for overseeing marketing and communications, membership, product marketing, UX, digital communications, and data analytics. Before joining the Association, Kakroo worked for Crain Communications, Rocket Internet, and McKinsey & Company, and was the founder of the content marketing agency Brandanew. 
She has an electrical engineering degree from the College of Engineering Pune in India, a master of science in telecom policy from the University of Strathclyde in Scotland, and an MBA from Pforzheim University in Germany. Outside of work, Kakroo enjoys writing and illustrating children's books, watching films, and taking forest walks with her toddler and husband.

Upasna Kakroo’s Session(s):

How to Address DEIJ as a Higher Ed Brand on Social Media

Key takeaways of this session include:
  • Why addressing DEIJ is critical for the next generation of students and alumni for higher-ed
  • How a global higher-ed brand found its voice on social engaging people on this topic which can have very divisive responses
  • Real case studies and examples of University of Michigan's Alumni Association on how they have handled the last 18 months with this backdrop

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