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Bob Musinski

Senior Vice President of PR, Social Media and Content Marketing
CBD Marketing

An award-winning writer, editor and PR professional, Bob leads a team that produces measurable results through media outreach, social media and content creation and distribution. At CBD, Bob has quarterbacked multiple award-winning campaigns for clients, creating strategies, building awareness, generating engagement and increasing SEO. He is particularly skilled in crisis communications, leads our media training programs and provides a spokesperson’s authority for national media relations.

Bob Musinski’s Session(s):

The Strategic Imperative of a Content Eco-System in Higher Ed Marketing

The journey from inquiry to enrollment can be a long one, especially for adult learners. A strategic content approach is vital to nurturing interest at all points along that continuum—from getting  the attention of prospective students and starting a conversation all the way to incenting application and registration. This presentation covers how Herzing University – a private nonprofit with 10 campuses across seven states – has boosted enrollment by engaging with students via a content ecosystem of multiple digital channels: social media, blog, email marketing and more.

Key takeaways:

  • What prospective students want/expect from their online information journey
  • Aligning student needs at each point in their journey with a “master plan” for your content ecosystem
  • Incorporating brand voice/brand storytelling
  • Setting appropriate goals and measuring success

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